Polestar 3 – Electric SUV with Bowers & Wilkins Surround Sound System for Dolby Atmos

Bowers & Wilkins is expanding its partnership with Polestar Automotive Holding, with the new Polestar 3, Polestar's first all-electric SUV, now featuring a Bowers & Wilkins surround sound system from the UK specialist's automotive division.

It represents the next stage in the partnership between Bowers & Wilkins and Polestar Automotive Holding, the new Polestar 3, the brand’s first electric SUV. The Polestar 3 is the first all-electric Polestar vehicle to feature the Bowers & Wilkins Surround Sound System, taking in-car audio reproduction to a whole new level, the companies said. The Bowers & Wilkins sound system on the Polestar 3 is tailor-made for it, and has been designed entirely in line with Bowers & Wilkins’ True Sound philosophy.

Polestar 3 – The first SUV from Polestar Automotive Holding

Polestar Automotive Holding is the company founded by Volvo Car AB and Zhejiang Geely Holding Group Co. Ltd. in 2017, whose core competence is the development and production of primarily electric vehicles.

Polestar Automotive Holding is conceived as a premium brand and already caused a sensation with its first vehicle, the Polestar 1 in 2017, although this was a hybrid vehicle. The Polestar 2 was the first all-electric vehicle available from 2019 and the Polestar 3 is said to be the first all-electric SUV available immediately.

Polestar is headquartered in Gothenburg, Sweden, and its vehicles are currently available and on the road in markets across Europe, North America, China and Asia Pacific. By 2023, the company plans for its vehicles to be available in a total of 30 markets. The manufacturer’s vehicles are currently produced in two plants in China, with additional production planned in the USA.

Bowers & Wilkins Surround Sound System

Since, as described, the new Polestar 3 in particular is clearly a solution in the premium segment, the audio system naturally plays a quite decisive role. At the same time, such a massively advertised vehicle naturally also represents an extremely interesting opportunity for manufacturers such as Sound United LLC. and its subsidiary Bowers & Wilkins to present themselves to a wider public and to put their own brand in the spotlight.

25-speaker system with custom technologies

The 25-speaker system features custom audio technologies said to be derived from Bowers & Wilkins reference speakers, including Bowers & Wilkins Continuum midrange cones and what the manufacturer claims is a unique tweeter-on-top speaker design. No less than 1,610 watts of power, 3D surround sound and Dolby Atmos capability, and top-mounted speakers immerse the listener in pure sound, Bowers & Wilkins promises. The new Polestar 3’s audio system offers an unrivalled in-car listening experience that, as mentioned earlier, is precise and faithful to the original, reflecting Bowers & Wilkins’ True Sound philosophy.

The Bowers & Wilkins audio system was developed by the engineering team behind the Bowers & Wilkins 800 Series Diamond loudspeakers used at Abbey Road Studios and many other leading recording studios. The Polestar 3 audio system has been redesigned in conjunction with Polestar to ensure optimum speaker positions for the best possible sound. The custom stainless steel speaker grilles complement the car’s modern interior and offer the perfect combination of sonic depth and elegant design. The system also features a range of preset sound levels that allow drivers to change their listening environment. This includes a mode that recreates the sound experience of the famous Gothenburg Concert Hall.

Speakers integrated into the headrests provide targeted navigation instructions, while an intelligent microphone system allows the driver to take a phone call without interrupting the music enjoyment of the Polestar 3’s other passengers.

The vehicle’s overall system architecture includes five Bowers & Wilkins Nautilus aluminium double dome tweeters, one of which is used as the central tweeter on the top to optimise the precision and height of the sound, with the other tweeters located at the front left and front right in the A-pillars to provide a coherent and comprehensive sound spectrum.

Seven Bowers & Wilkins Continuum midrange speakers are located in the dashboard and front and rear doors, providing authentic reproduction of voices and instruments for all passengers. There are also four woofers in the front and rear doors and a total of eight full-range speakers. Four of these are integrated into the headrests and four in the ceiling above the seats, as well as a 250 mm Bowers & Wilkins Fresh Air subwoofer in the boot.

Getting to the point

It is very important for manufacturers such as Bowers & Wilkins to gain a foothold with their solutions, especially in the premium segment of the automotive sector. This is a crucial area when it comes to brand reputation and prestige. Brands such as Polestar from Polestar Automotive Holding in particular are also a guarantee for correspondingly broad media attention.

Polestar Automotive Holding
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Michael Holzinger

Michael Holzinger, founder and editor-in-chief of HiFi BLOG and, has been working for years as a journalist in the fields of IT, photography, telecommunications and consumer electronics.

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