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Robert Winterhoff COO Ultrasone AG
Foto © Ultrasone AG

Ultrasone AG names Robert Winterhoff as COO

Ultrasone AG, the Bavarian specialist for headphones, is expanding its management board as of 1 February 2021. Robert Winterhoff will serve as the new COO and will be responsible for marketing and sales together with Michael Willberg, CEO of Ultrasone AG.


Ultrasone AG has been a proven specialist in the headphone sector for years. Founded in 1991, the company has built up an impeccable reputation over the years for audiophile solutions in the hi-fi segment, but also for products in the pro audio sector such as in the recording studio and for DJs, as well as increasingly for solutions in the mobile sector.

Ultrasone AG can boast of being a particularly innovative company; more than 60 patents are impressive proof of this.

The solutions that the company at Lake Starnberg manufactures exclusively by hand, the so-called Ultrasone Manufaktur models, exclusive solutions that also play in the absolute top league from a technical point of view, stand out in particular.

Now Ultrasone AG is strengthening its Board of Management with a new COO. Robert Winterhoff will take on this task from 1 February 2021.

With Robert Winterhoff, Ultrasone AG has succeeded in appointing an experienced industry expert to the Management Board. Winterhoff has worked for numerous well-known brands in the industry, such as Harman, Behringer, Beyerdynamic or Crystal Connect/Siltech, also in executive positions. Robert Winterhoff is therefore very familiar with the developments in the professional as well as consumer lifestyle sector.

Michael Willberg CEO Ultrasone AG

“We value the wealth of experience that Robert Winterhoff brings with him and are delighted to have gained an accomplished manager from the audio industry to work on the implementation of our clear brand positioning and digital strategy. He is an expert in developing global sales strategies and knows the importance of strong brand positioning. He understands how to use his know-how in a targeted manner to drive the company forward through strategically smart optimisations in all areas. We look forward to a successful collaboration with Robert Winterhoff at Ultrasone AG.”

Michael Willberg, CEO Ultrasone AG

Robert Winterhoff will primarily oversee marketing and sales, the company said in a statement. His focus here will be on teamwork and communication, it said.

Robert Winterhoff COO Ultrasone AG

“I am looking forward to contributing to the strategic development of the company. I was particularly impressed by the fact that everything at Ultrasone comes from a single source and that development and production are united under one roof – handmade in Bavaria. That suits me, because I appreciate German products of high quality. I have great respect for the performance that the employees and the CEO Michael Willberg have achieved in recent years. Teamwork and good communication are essential for me because I believe this is the key to success. I am sure that we will work very well together. Together we will offer our customers the best headphones and ensure the long-term and profitable growth of our company with new innovations. Let Ultrasone surprise you.”

Robert Winterhoff, COO Ultrasone AG

Getting to the point…

The Bavarian company Ultrasone AG has already impressed so far by the fact that, as a Bavarian company with a strong connection to the region, it has been able to hold its own well in the highly competitive international market. With Robert Winterhoff as Ultrasone AG’s new COO, this successful path is to be continued and market penetration increased even further.

Manufacturer:Ultrasone AG
Distribution:Ultrasone AG

About Michael Holzinger

Michael Holzinger, founder and editor-in-chief of HiFi BLOG and sempre-audio.com, has been working for years as a journalist in the fields of IT, photography, telecommunications and consumer electronics.

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