Sennheiser AMBEO Concerto Technology rides in the Cupra Tavascan

The partnership between Sennheiser electronic GmbH & Co. KG and Seat Cupra S.A.U. is a perfect match, as both brands share a passion for offering technical solutions that are unique in their execution and sophisticated in their design. This is exemplified in the new Cupra Tavascan, the new all-electric SUV coupé.

Story Highlights
  • The Cupra brand's first all-electric SUV coupé, the Cupra Tavascan, is equipped with an audio system from Sennheiser.

Sennheiser electronic GmbH & Co. KG wants to offer magical audio experiences through a cooperation with the car manufacturer Seat Cupra S.A.U., for example in the new Cupra Tavascan and thus the first fully electric SUV coupé of the brand that belongs to Seat S.A. and thus ultimately to Volkswagen AG.

The Tavascan is intended to appeal to a new generation of customers and, with its performance, represent a milestone in the world of the electrified automotive industry, according to the description of the two partners. Because both brands aim to offer technical solutions that are unique in their execution and sophisticated in their design, the partnership proves to be a perfect match, he added.

Cupra Tavascan – The first all-electric SUV coupé from the Cupra brand

As is well known, the Cupra brand is designed by Seat S.A. to appeal to a particularly young target group, one could also say it is the sporty-agile product line of the Spanish car manufacturer.

The new Cupra Tavascan, for example, is said to be a fully electric SUV coupé that features advanced technologies to offer a fascinating driving experience. Designed and developed in Barcelona, the Cupra Tavascan is produced at the Volkswagen Group’s Anhui plant in China, a state-of-the-art innovation centre for electric mobility.

The company is convinced that the Cupra Tavascan sets new standards in the world of the electrified automotive industry with its equipment and performance, and this also includes the new headset developed here by Sennheiser electronic GmbH & Co. KG together with the engineers from Seat Cupra S.A.U..

“Both brands share a deep passion for music as an integral part of their brand identity. With this partnership, we aim to realise the full potential of audio entertainment within the car. Our approach is disruptive, rebellious and unconventional, which is reflected in the unique sound experience we have developed for the Cupra Tavascan. All of these things are part of Cupra and Sennheiser’s commitment to creating a premium audio experience that is truly individual. Together we are setting a new standard for the automotive industry by delivering a comprehensive and unique music experience.”

Veronique Larcher, Director of Sennheiser Mobility

Immersive audio for that special sound experience on-the-road

Sennheiser electronic GmbH & Co. KG sees itself as a global market leader and pioneer in the field of immersive audio, pushing this topic in both the pro audio and consumer segments.

For the Cupra Tavascan, they have chosen an unusual approach that goes beyond the mere installation of loudspeakers. Instead, the immersive sound experience is created by sophisticated software from Sennheiser electronic GmbH & Co. KG, which has been meticulously optimised specifically for the vehicle.

The Cupra Tavascan is equipped with a 15-inch infotainment system, making it the most advanced model ever fitted to a Cupra-branded vehicle. A newly designed user interface, known as a Human Machine Interface or simply HMI, is designed to allow intuitive interaction with the vehicle’s various functions.

The Cupra Tavascan’s audio system features twelve loudspeaker systems and DSP-based signal processing, relying on Sennheiser AMBEO Concerto, the latest software innovation from Sennheiser electronic GmbH & Co. KG for immersive sound.

It Sennheiser AMBEO Concerto software filters the basic components of each piece of music, including various instruments and spatial information, and then redistributes them throughout the vehicle. According to the manufacturer, this results in a unique sound experience, with users able to adjust the level of immersion and fine-tune the sound to their individual preferences.

“We are delighted to have Sennheiser on board. With its expertise in developing innovative audio solutions, Sennheiser is shaping the sound of modern entertainment. It’s not for nothing that Sennheiser enjoys an outstanding reputation around the world. Our vision for 2019 was to reinvent the electrified automobile. We wanted to show the world that electric cars can be fun and sexy – with great design and unique sportiness. At the time, it was a dream, but with the Cupra Tavascan, that dream has now become a reality. Our Tavascan not only looks great, it also sounds fantastic – thanks to Sennheiser’s exceptional audio expertise.”

Dr Werner Tietz, Executive Vice-President for Research and Development at Seat Cupra S.A.U.

Getting to the point

Together, Seat Cupra S.A.U. and Sennheiser electronic GmbH & Co. KG have entered into a new partnership to create magical audio experiences in Cupra vehicles. The first vehicle in which this can be experienced is also the first fully electric SUV coupé of the Cupra brand, which is now available with the new Cupra Tavascan. The Sennheiser entertainment system for the Cupra Tavascan naturally relies on the Sennheiser AMBEO Concerto Technology developed by Sennheiser to guarantee an immersive sound experience.

Sennheiser electronic GmbH & Co. KG
ManufacturerSonova Consumer Hearing GmbH
DistributionSonova Consumer Hearing GmbH
More about this manufacturer at HIFI BLOG
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Michael Holzinger

Michael Holzinger, founder and editor-in-chief of HiFi BLOG and, has been working for years as a journalist in the fields of IT, photography, telecommunications and consumer electronics.

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