Loewe Systems GmbH – Loewe Technology GmbH expands into integrated audio and AV ecosystems for luxury projects

The foundation of Loewe Systems GmbH is more than a neat corporate rearrangement. For Loewe Technology GmbH, it marks a deliberate step beyond the familiar territory of premium television and audio products, and into a world where sound, image, architecture and mobility increasingly have to be conceived as one. Based in Berlin, the new company is designed to develop integrated audio and audiovisual systems for demanding lifestyle and luxury projects. That means Loewe is no longer speaking only to the living room in its traditional sense, but also to automotive interiors, yachts, luxury residences, motorhomes and future forms of premium mobility. Seen against the background of Loewe Technology GmbH’s acquisition of Cabasse in April 2026, the move feels less like diversification for its own sake than a logical broadening of ambition.

Key Facts Loewe Systems GmbH

• Loewe Technology GmbH is founding Loewe Systems GmbH as a new company within Loewe Group.
• Loewe Systems GmbH is based in Berlin.
• The focus is on integrated premium audio and audiovisual system solutions.
• Target markets include automotive, residential, yachts, motorhomes and further forms of premium mobility.
• Loewe Systems GmbH develops holistic audiovisual ecosystems rather than individual components.
• The solutions include acoustic architecture, loudspeaker integration, DSP calibration, user interfaces, display technologies and projection systems.
• Alexander Meisen takes on the position of Managing Director of Loewe Systems GmbH.
• Ajan Hannemann serves as Director Acoustics.
• Robert Schletze takes on the position of Director Automotive.
• The foundation follows the acquisition of Cabasse by Loewe Technology GmbH in April 2026.

Strategic expansion of Loewe Group

Loewe Technology GmbH presents the foundation of Loewe Systems GmbH as an expansion of Loewe Group beyond its established field of high-quality television and audio products. In doing so, Loewe is positioning itself more firmly as a partner for development, engineering, integration and technology platforms in the premium and luxury sectors.

The new company is intended to develop and license scalable system and IP platforms under the Loewe brand. This is not simply a question of finished products in the familiar consumer-electronics sense. It is about project-specific solutions that can be adapted to very different environments, often where design constraints, acoustic demands and user experience have to be resolved together rather than treated as separate disciplines.

For Loewe, this is a fairly natural extension of its history. The brand has more than a century of German engineering behind it and has long stood for the combination of technology, design and high-quality manufacturing. With Loewe Systems GmbH, that competence is being carried into application areas where integration is not a luxury extra, but the whole point.

Integrated audiovisual systems instead of individual components

Loewe Systems GmbH is not intended to act as a conventional supplier of isolated audio components. Its stated ambition is to develop complete audiovisual architectures. These encompass acoustic concept design, loudspeaker integration, DSP-based tuning, operating concepts, display technologies and projection systems.

That distinction matters. In premium vehicle cabins, luxury properties and yachts, it is no longer enough to think in terms of a fine loudspeaker here or a high-grade display there. What counts is the way sound, image, operation, design and spatial architecture become a single, coherent experience. The challenge is not only performance, but discretion, precision and fit.

This gives Loewe Systems GmbH a demanding but potentially rewarding field of work. Audiovisual systems in such environments have to deliver convincing sound and compelling images, while also disappearing elegantly into the design language of the room, vehicle or vessel. In the luxury sector, visible technology is not always desirable; perceptible quality always is.

A leadership team focused on audio, acoustics and automotive

Loewe Systems GmbH will be led by Alexander Meisen as Managing Director. Ajan Hannemann assumes the role of Director Acoustics, while Robert Schletze becomes Director Automotive. With this structure, Loewe Systems GmbH is placing three central fields at the heart of its leadership team: business development, acoustic competence and automotive integration.

The automotive sector in particular is likely to be significant. Premium vehicles are steadily evolving into highly connected experience spaces, where audio, display technology, user interfaces and digital services are becoming ever more closely interwoven. For luxury brands, the audiovisual quality of the cabin is no longer an incidental feature. It is becoming part of the product’s identity.

“Exceptional sound should not be confined to a single environment. Whether at home, on the move, at sea or in future mobility concepts: our aim is to create emotionally engaging sound experiences that become a natural part of everyday life.”

Alexander Meisen, Managing Director Loewe Systems GmbH

Cabasse as a central element of the strategy

The foundation of Loewe Systems GmbH is closely linked to Loewe Technology GmbH’s acquisition of the French acoustics specialist Cabasse in April 2026. With Cabasse, Loewe Group gains additional expertise in loudspeaker development, acoustics, system tuning and high-quality audiovisual technology.

Cabasse is known in particular for sophisticated loudspeaker solutions and therefore brings knowledge that is highly relevant to integrated premium systems. Combined with Loewe’s strength in brand, design and technology, it provides a foundation for the development of high-end system solutions across very different luxury environments.

Aslan Khabliev, CEO and owner of Loewe, points in this context to a market that is increasingly asking for holistic solutions rather than individual products. With Loewe Systems GmbH and Cabasse inside Loewe Group, Loewe now has the expertise, technology and development capability to address that demand with greater authority.

Automotive, residential, yachts and luxury mobility

The target markets for Loewe Systems GmbH are clearly defined. The company is addressing premium automotive manufacturers, luxury residences, yachts, motorhomes and further applications in the field of premium mobility. It is a market environment in which audiovisual technology is becoming part of a broader lifestyle and design concept.

In the residential sector, this may involve high-quality, discreetly integrated audio and audiovisual systems for exclusive living spaces. On yachts, the requirements are different again: robust, tailored and visually refined solutions are essential. In automotive applications, the final experience depends heavily on how precisely the system is adapted to the cabin.

The reference to future mobility concepts is also telling. It suggests that Loewe Systems GmbH is not merely looking to serve existing markets, but to help shape new forms of individual mobility from an audiovisual perspective. That is a different proposition from simply extending a product catalogue. It is a bet on where premium technology is heading.

The key points at a glance

• New business fields for Loewe: Loewe Systems GmbH expands Loewe Group beyond classic consumer electronics and into integrated premium system solutions.
• Holistic approach: Loewe Systems GmbH develops complete audiovisual ecosystems that bring sound, image, operation and integration together.
• Stronger audio expertise through Cabasse: The acquisition of Cabasse strengthens Loewe Group in acoustics, loudspeaker technology and audiovisual system development.
• Focus on luxury projects: Automobiles, yachts, luxury residences and premium mobility require tailored solutions that unite technology and design.
• Scalable platforms: Loewe Systems GmbH is intended to develop and license system and IP platforms under the Loewe brand.

Conclusion

The foundation of Loewe Systems GmbH is more than an organisational addition to Loewe Group. It reflects a broader shift in premium consumer electronics: away from the individual product and towards the integrated experience space. In premium vehicles, luxury residences and yachts, quality is no longer defined solely by the excellence of separate components, but by how precisely they are embedded into architecture, design and use. With Cabasse as an acoustic centre of competence and Loewe as a long-established technology and design brand, the starting point is certainly compelling. If Loewe Systems GmbH carries this strategy through with consistency, Loewe Group could become a far more visible player in the wider luxury and lifestyle technology sector.