Lenbrook Group of Companies forms Lenbrook Media Group

It came as quite a surprise when Lenbrook International announced that it was taking over MQA Ltd. Now, in the run-up to CES 2024, the company is announcing that it is forming a new business unit, the Lenbrook Media Group, which will not only be responsible for marketing MQA and SCL6, but also the BluOS streaming platform.

Story Highlights
  • It is a business group of Lenbrook International that will be responsible for marketing BluOS, MQA and SCL6 in the future in the form of the Lenbrook Media Group.

Lenbrook International, part of the Lenbrook Group of Companies, has been regarded as one of the leading consumer electronics groups for many years, with renowned brands such as NAD Electronics, PSB Speakers, Bluesound Professional and Bluesound International belonging to the Canadian company. In this respect, the announcement in September 2023 that Lenbrook Group of Companies was to take over the ailing company MQA Ltd. including all technologies and patents such as MQA, but also SCL6, as well as a large part of the workforce and the site in England, was a real bombshell.

It is probably also surprising that the Lenbrook Group of Companies has now announced the establishment of a new business unit, the Lenbrook Media Group, in the run-up to CES 2024 in Las Vegas. Its task will not only be to market the new technologies acquired with MQA Ltd. such as MQA and SCL6, but also the BluOS streaming platform. A task for which BluOS – A Division of Lenbrook Industries Limited, based in Ontario, Canada, was previously responsible.

For more efficient marketing of technologies

The Lenbrook Group of Companies has stated that the newly formed Lenbrook Media Group will more effectively drive the commercialisation and development of Lenbrook’s content management solutions and pursue new opportunities.

With the BluOS content management platform at its core, this group will also oversee the growth of content encoding solutions MQA and SCL6, which the Canadian group acquired with MQA Ltd. in autumn 2023, as previously described.

“The acquisition of the MQA assets complements our existing BluOS platform and supports music creators in the recording studio to bring their art directly and in the highest quality into the homes of music lovers. The creation of Lenbrook Media Group allows us to fully capitalise on this unique position by focusing it and providing the right strategies, structure and resources.”

Gordon Simmonds, President and CEO of the Lenbrook Group of Companies

The newly formed Lenbrook Media Group will be led by Mike Jbara as Vice President and General Manager, according to the Group. Mike Jbara was CEO of MQA Ltd. and Warner Music Executive.

“We worked closely with Mike when he led MQA and were impressed with his understanding of the entire content chain from creation to playback. His excellent people skills, deep understanding of the music industry and knowledge of music technology and licensing orientated business activities make the leadership role at Lenbrook Media Group a perfect fit for both parties.”

Gordon Simmonds, President and CEO of the Lenbrook Group of Companies

The highly praised new Vice President and General Manager of Lenbrook Media Group also sees great opportunities in the new strategic direction around the BluOS streaming platform in combination with the MQA and SCL6 technologies.

“When you combine Lenbrook’s vision to drive choice and innovation in the performance audio industry with the assembly of some of the best minds in audio hardware and software development, there is a substantial opportunity to support music creators, distributors, fans and broadcasters in addition to hardware manufacturers. It’s an exciting list of opportunities that we believe will benefit both the music and speciality audio industries.”

Mike Jbara, Vice President and General Manager Lenbrook Media Group

Getting to the point

Just as surprising as the acquisition of MQA Ltd. by Lenbrook Group of Companies is the reorganisation of important technologies of the Canadian group under the newly formed Lenbrook Media Group. Under the leadership of the former CEO of MQA Ltd., not only the development and marketing of technologies such as MQA and SCL6 is to be accelerated here, but also the BluOS Hi-res Multiroom Platform.

Lenbrook Group of Companies
ManufacturerLenbrook Group of Companies
DistributionLenbrook Group of Companies
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Michael Holzinger

Michael Holzinger, founder and editor-in-chief of HiFi BLOG and sempre-audio.at, has been working for years as a journalist in the fields of IT, photography, telecommunications and consumer electronics.

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