- JBL’s new Flip 7 combines AI Sound Boost, lossless USB-C playback and Auracast multi-speaker support in a rugged IP68 Bluetooth speaker with up to 16 hours of battery — launching autumn 2025 for € 149,99.
JBL, known for its portable audio solutions and part of the broader Harman ecosystem, continues its Flip series with the new Flip 7, aiming to raise the bar for compact Bluetooth speakers. In a market where wireless convenience often comes at the cost of fidelity or versatility, JBL positions the Flip 7 as a bridge between mobility and serious sound performance. It addresses three key trends: intelligent audio enhancement, lossless connectivity, and multi-unit synchronization, while retaining solid outdoor credentials.
Key Facts – JBL Flip 7
- AI Sound Boost for adaptive signal optimization
- Auracast multi-speaker connectivity for synchronized playback
- Lossless audio playback via USB-C
- Up to 16 hours (Playtime Boost) of battery life
- Rugged, waterproof, dustproof and shock-resistant (IP68)
- Available in multiple colors: Pink, Blue, Red, Squad, Black, White, Purple
- PushLock mounting system with optional accessories
- Sustainable materials and FSC-certified packaging
- Launch in autumn 2025
- MSRP: € 149,99
AI Sound Boost – Smarter Signal Processing
At the heart of the Flip 7 lies AI Sound Boost, a dynamic algorithm that continuously analyzes the incoming audio stream and adjusts loudness, dynamics, and frequency balance in real time. In practice, this means that even at high volumes the speaker maintains clarity — highs remain detailed without harshness, mids stay clean, and bass is solid without distortion. A newly designed tweeter dome adds precision to the upper range, while a refreshed woofer reinforces the low end, all tuned around JBL’s signature sound signature.
Connectivity & Auracast Integration
The Flip 7 is built on Bluetooth 5.4, ensuring fast pairing and stable wireless links to smartphones, tablets or laptops. More compelling is the support for Auracast, which allows multiple compatible JBL speakers (or other Auracast devices) to play the same stream synchronously across a space—ideal for parties, patios, or multi-room scenarios. Additionally, the USB-C port supports lossless audio playback, letting users bypass Bluetooth compression when connected via cable—a rare feature in this class.
Rugged Design & Battery Life
Designed for real-world use, the Flip 7 sports a IP68-rated enclosure, meaning full protection from dust, water immersion and shock resistance (drops up to one meter). Whether at the pool, beach, or campsite, it can withstand demanding environments. Its lithium-ion battery delivers up to 14 hours of continuous play, extendable to 16 hours via the optional Playtime Boost mode. A full recharge takes approximately 2.5 hours.
Sustainability & Accessories
JBL emphasizes ecological responsibility: around 77 % of the plastic components derive from recycled material, and the speaker’s grill fabric is also fully recycled. Packaging is FSC-certified and printed with soy-based inks. For mounting and portability, JBL introduces PushLock, enabling quick attachment with carabiners, straps or clips. Optional accessories allow customized installation in bikes, bags or fixed locations.
App Integration & Control
Through the JBL Portable App, users gain access to firmware updates, technical support, and customizable equalizer settings. The app also serves as a hub for multi-speaker configuration, enabling users to group and manage multiple Flip 7 units (or other supported models) for coordinated playback. This is particularly useful for tech-savvy listeners who wish to fine-tune sound per room or environment.
Price & Availability
The JBL Flip 7 is slated for release in autumn 2025, both through selected specialist retailers and online channels. The MSRP is € 149,99. Buyers can choose from seven color variants (Pink, Blue, Red, Squad, Black, White, Purple). Optional accessories such as mounting kits and protective coverings will be sold separately.
Conclusion
With the Flip 7, JBL manages to bring several advanced audio concepts into a compact form. AI Sound Boost ensures that audio remains balanced and robust at any volume. Lossless USB-C playback offers an escape from Bluetooth’s compression limits, and Auracast support turns a single unit into part of a versatile multi-speaker setup. Add to that the rugged IP68 design, lengthy battery life, and eco-conscious construction, and the Flip 7 emerges as a compelling all-rounder: ideal for listeners who demand high audio quality on the go without compromising practicality.
| Product | JBL Flip 7 |
|---|---|
| Price | € 149,99 |
Technical Data
| Product | JBL Flip 7 |
|---|---|
| Drivers | 1 × 45 × 80 mm woofer, 1 × 16 mm tweeter |
| Output Power | 25 W RMS (woofer) + 10 W RMS (tweeter) |
| Frequency Range | 60 Hz – 20 kHz |
| Battery | 17.28 Wh (3.6 V / 4800 mAh) |
| Charging Time | 2,5 hours (5 V / 3 A) |
| Playback Time | Up to 14 h standard + 2 h via Playtime Boost |
| Bluetooth Version | 5.4 (profiles: A2DP 1.4, AVRCP 1.6) |
| Connectivity | Bluetooth, USB-C (audio + charging), Auracast |
| Protection Rating | IP68 (waterproof, dustproof, shock-resistant) |
| Dimensions (W × H × D) | 182,5 × 69,5 × 71,5 mm |
| Weight | 0,56 kg |
| Colors Available | Pink, Blue, Red, Squad, Black, White, Purple |
| Brand | JBL |
|---|---|
| Manufacturer | Harman International |
| Distribution | Harman Deutschland GmbH |
| More about this manufacturer at HiFi BLOG |
