With the Bang & Olufsen Beosound A1 2nd Gen CLOT Edition, Bang & Olufsen presents a limited edition of the Bang & Olufsen Beosound A1 2nd Gen portable Bluetooth speaker designed together with the fashion brand CLOT.
With the new Bang & Olufsen Beosound A1 2nd Gen CLOT Edition, the Danish company Bang & Olufsen is cooperating with the fashion brand CLOT to present a very special version of this compact, portable Bluetooth speaker.
This shows once again how important it is these days, especially in the area of personal audio devices, to be able to address a wide range of customers with a creative approach. Customers for whom solutions such as a Bluetooth speaker must be part of their personal lifestyle, and thus also subject to fashion trends.
Inspired by Jamaican reggae music
It is a particularly exciting partnership that Bang & Olufsen has now entered into with CLOT, said Bang & Olufsen in a statement. It was inspired by the origin and meaning of the name CLOT, which was inspired by Jamaican reggae music. The founder and creative director of CLOT, Edison Chen, was particularly attracted to the life force of blood in this creative concept. CLOT stands for a movement that brings together brands, creativity and cultures. From these shared connections, a common culture emerges in the form of art, knowledge and music, which evolves and radiates outwards like a pulsating heart.
“Bang & Olufsen and CLOT share a passion for modern craftsmanship and high-quality materials. CLOT’s goal to bridge cultures for a new generation through experiences and impressions aligns with our own mission to develop sound that stimulates the senses and provides the ultimate listening experience.”
Christoffer Poulsen, SVP of Product Management & Brand Partnering at Bang & Olufsen
Bang & Olufsen Beosound A1 2nd Gen as the perfect device for the new partnership
The Bang & Olufsen Beosound A1 2nd Gen is a perfect solution to realise this concept, says the Danish manufacturer.
The compact, portable Bluetooth speaker delivers a very appealing, rich sound, is designed to be completely waterproof and dustproof, and is equipped for up to 18 hours of playback. Bluetooth 5.1 and a so-called multipoint function enable the connection of two devices for even fuller sound, and a hands-free function based on three integrated microphones also allows telephone calls and video calls to be made at any time with crystal-clear voice quality.
As Bang & Olufsen Beosound A1 2nd Gen CLOT Edition, the Bluetooth speaker features a special design concept. The surface of the aluminium grille of the limited edition Bang & Olufsen Beosound A1 2nd Gen has been coloured in a bright metallic red to represent the blood cells. The colour red is also very important in traditional Chinese culture and was chosen by CLOT to bring the rich Eastern heritage into modern times. In keeping with the brand’s signature style, the CLOT logo is printed on the speaker grille to create a bold visual effect while maintaining the essence of the Bang & Olufsen design aesthetic, as described by the two companies themselves.
The black leather strap has an anthracite-coloured aluminium tag engraved with the Bang & Olufsen logo on one side and the CLOT logo on the other.
The rhythm of a heartbeat is like music – it is the beat of everyone, the essence of everyone. Our heart pumps blood and our blood runs our system. It’s like making music and making art, which is actually human nature. It has been fun to work with Bang & Olufsen and start a journey into product development. This is the first step, and hopefully we will develop many more products.” Edison Chen, Founder and Creative Director of CLOT
The new Bang & Olufsen Beosound A1 2nd Gen CLOT Edition is scheduled to be available in the so-called JUICE stores and selected Bang & Olufsen stores from 12 December 2021. It will also be available in the JUICE Online Store and Bang & Olufsen Online Store. The price for the Bang & Olufsen Beosound A1 2nd Gen CLOT Edition is listed at € 299.
Getting to the point
Personal audio devices such as the Bang & Olufsen Beosound A1 2nd Gen portable Bluetooth speaker are clearly solutions that have to follow fashion trends, as they have long been understood as fashion accessories. This is especially true for products from manufacturers who, like Bang & Olufsen, focus very strongly on design. A partnership like the one with the fashion brand CLOT fits perfectly into the concept, resulting in the new Bang & Olufsen Beosound A1 2nd Gen CLOT Edition.
|PRODUCT||BANG & OLUFSEN BEOSOUND A1 2ND GEN CLOT EDITION|
|Brand||BANG & OLUFSEN|
|Manufacturer||Bang & Olufsen|
|Distribution||Bang & Olufsen|
|More about this manufacturer at HIFI BLOG|