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Bang & Olufsen Beoplay EX Atelier Edition Dawn Purple and Bang & Olufsen Beosound 2 Atelier Edition Daybreak Blossom

Bang & Olufsen Beoplay EX Atelier Edition Dawn Purple and Bang & Olufsen Beosound 2 Atelier Edition Daybreak Blossom are the two latest solutions offered by Bang & Olufsen as an extension of the Bang & Olufsen Atelier Edition Series.

Story Highlights
  • Once again Bang & Olufsen announces two new solutions as an extension of the Bang & Olufsen Atelier Edition Series, Bang & Olufsen Beoplay EX Atelier Edition Dawn Purple and Bang & Olufsen Beosound 2 Atelier Edition Daybreak Blossom.

Bang & Olufsen Beoplay EX Atelier Edition Dawn Purple and Bang & Olufsen Beosound 2 Atelier Edition Daybreak Blossom are two new solutions from Bang & Olufsen that are made to order and are part of the Bang & Olufsen Atelier Edition Series. This product line is an initiative of the Bang & Olufsen studio in Struer, Denmark, which specialises in customised creations.

The two new products are special design versions of the Bang & Olufsen Beoplay EX true wireless in-ear headphones and the Bang & Olufsen Beosound 2 wireless speaker.

For customers who place the highest value on individuality and exclusivity

The products offered by Bang & Olufsen in the Atelier Edition Series are all technically identical to the regular series models, but the focus is on particularly unusual colour schemes, as is currently the case with the new Bang & Olufsen Beoplay EX Atelier Edition Dawn Purple and Bang & Olufsen Beosound 2 Atelier Edition Daybreak Blossom.

“More and more customers are looking for first-class craftsmanship and custom-made products. They don’t want a mass-produced product, but something unique and very personal. We are proud to be able to meet this demand with our Atelier Editions. These products are made exclusively to order, are highly limited and distinctly individual. They are all designed by our in-house team of specialists at the Bang & Olufsen Atelier.”

Kristian Teär, CEO Bang & Olufsen

Prices and availability

The Bang & Olufsen Beoplay EX Atelier Edition Dawn Purple is available now at € 699,- and the Bang & Olufsen Beosound 2 Atelier Edition Daybreak Blossom at € 5.299,-.

Getting to the point

These are solutions that are manufactured solely to order in the Bang & Olufsen studios in Struer, and in limited numbers, as Bang & Olufsen itself describes the Bang & Olufsen Atelier Edition Series. The two new products Bang & Olufsen Beoplay EX Atelier Edition Dawn Purple and Bang & Olufsen Beosound 2 Atelier Edition Daybreak Blossom extend this product line once again and as always, these new colour variants are also intended to be unique and thus reflect unique moments, tastes and styles.

PRODUCTBANG & OLUFSEN BEOPLAY EX ATELIER EDITION DAWN PURPLE AND BANG & OLUFSEN BEOSOUND 2 ATELIER EDITION DAYBREAK BLOSSOM
PriceBang & Olufsen Beoplay EX Atelier Edition Dawn Purple € 699,-
Bang & Olufsen Beosound 2 Atelier Edition Daybreak Blossom € 5.299,-
BrandBANG & OLUFSEN
ManufacturerBang & Olufsen
DistributionBang & Olufsen
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Michael Holzinger

Michael Holzinger, founder and editor-in-chief of HiFi BLOG and sempre-audio.at, has been working for years as a journalist in the fields of IT, photography, telecommunications and consumer electronics.

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