Bang & Olufsen BeoPLAY E8 Sport On Edition

Bang & Olufsen BeoPLAY E8 Sport On Edition – The ultimate performance kit

The Danish company Bang & Olufsen and the Swiss sports brand On have set themselves the common goal of combining appealing sound for sporting activities in a special way, and have jointly developed the new Bang & Olufsen E8 Sport On Edition. The new Bang & Olufsen BeoPLAY Sport Edition is the ideal partner for the new On Cloudboom running shoe.


Sport and music, for many consumers this is inseparable. Not only does music in the ear make you feel better motivated to engage in sports activities, it has long been a scientifically established fact that the right music accompaniment can make a significant contribution to achieving greater performance and thus better results and a higher training effect.

For years and every day, it has been companies in the headphone sector, above all, that have been offering solutions specially developed for use in sports. Many companies also cooperate with established manufacturers in the sporting goods segment, whereby it is often first and foremost a matter of providing individual models with an appropriate branding.

The Danish company Bang & Olufsen, for example, has now entered into a partnership with the Swiss sports brand On. Together, the two companies promise to offer nothing less than the ultimate performance kit with the new Bang & Olufsen BeoPLAY E8 Sport On Edition. Thus On is launching its latest shoe, On Cloudboom, which has been dubbed an elite competition shoe. Bang & Olufsen contributes the Bang & Olufsen BeoPLAY E8 Sport On Edition, which is ultimately a specially branded version of the Bang & Olufsen BeoPLAY E8 Sport and thus a True Wireless In-ear headphone.

The Danes and Swiss say that the common design philosophy and the desire to intensify sporting experiences have been brought together. Running and music are fundamental ways to experience the world, Bang & Olufsen and On said in a joint broadcast. The On Cloudboom, like the Bang & Olufsen BeoPLAY E8 Sport, is a product that offers everything needed to guarantee the best possible performance, both from a sporting and sound point of view.

“The Cloudboom was created with the input of our elite athletes, who know what it takes to run the fastest marathon ever. At the same time I love the silhouette of the Clouboom. It embodies the core DNA of our brand: minimalist design and maximum performance – a principle we share with Bang & Olufsen.”

Olivier Bernhard, co-founder On and multiple Ironman world champion

The new Bang & Olufsen BeoPLAY E8 Sport is the first version of Bang & Olufsen’s Bang & Olufsen BeoPLAY brand of in-ear headphones designed specifically for sports, with the manufacturer promising to deliver the typical Bang & Olufsen signature sound, be particularly robust yet lightweight, and have a long playing life.

“We look forward to working with On to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first sports headphones that combine exactly what athletes are looking for: a waterproof and adjustable design for best comfort during long runs and training sessions, an exceptionally long playing time and, above all, excellent sound quality – everyone tells us that nothing is more important than powerful music that motivates and inspires to peak performance”

Christoffer Poulsen, VP of product management at Bang & Olufsen

The special edition of Bang & Olufsen BeoPLAY E8 Sport, in the form of the Bang & Olufsen E8 Sport On Edition, features the minimalist, designer Bang & Olufsen logos and On, highlighted by contrasting coloured rings, is how the company describes the design.

The Bang & Olufsen BeoPLAY E8 Sport On Edition is available immediately, directly on the website of the Swiss sporting goods manufacturer On, as well as in selected stores, the two companies concluded in their mailing. Like the regular version of the True Wireless In-ear headphones, the Bang & Olufsen BeoPLAY E8 Sport On Edition will be priced at € 350.

By the way, the sporty little shoe from Switzerland, On Cloudboom, costs € 199,-.

Getting to the point

For the first time, Bang & Olufsen is presenting B & O BeoPLAY brand in-ear headphones designed specifically for sports, in the form of the new Bang & Olufsen BeoPLAY E8 Sport. Together with the Swiss sportswear specialist On, they are now offering a special version, the Bang & Olufsen BeoPLAY E8 Sport On Edition, which comes around the launch of On’s latest running shoe, the On Cloudboom.

Manufacturer:Bang & Olufsen
Distribution:On AG
Price:€ 350,-

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