LG Sound Suite with Dolby Atmos FlexConnect

As television displays continue to advance rapidly, integrated audio solutions increasingly struggle to keep pace. LG Electronics addresses this gap with the LG Sound Suite, developed in cooperation with Dolby Laboratories Inc.. Positioned between conventional soundbars and classic AV receiver systems, the LG Sound Suite aims to deliver immersive surround sound with significantly reduced setup complexity, making high-quality home cinema more accessible.

Key Facts

• Modular, wireless audio system designed for home cinema and TV use
• Built around Dolby Atmos FlexConnect technology
• Free speaker placement without fixed channel assignments
• Automatic room measurement and sound optimisation
• Scalable from simple stereo to complex 13.1.7-channel layouts
• Designed for integration with current LG premium TVs, with selected models upgradeable via software

What Is Dolby Atmos FlexConnect?

Dolby Atmos FlexConnect extends the established Dolby Atmos concept with a strong emphasis on real-world usability. Instead of forcing users to follow rigid speaker layouts, the system automatically detects how many speakers are present, where they are positioned, and how far they are from the listening area. Based on this data, it dynamically calculates an optimised sound field. For users, this means far greater freedom in placement while still maintaining accurate spatial imaging, even in asymmetric or open-plan rooms.

“For far too long, immersive sound at home meant making a compromise – either in room design or in sound quality. Dolby Atmos FlexConnect eliminates this trade-off. With LG’s new Sound Suite and the latest TV lineup featuring Dolby Atmos FlexConnect, users receive premium sound that adapts to their individual space – without complicated setup and without compromises. This underscores our commitment to taking the home entertainment experience to the next level and bringing Dolby’s innovations into even more homes around the world.”

John Couling, Senior Vice President of Entertainment at Dolby Laboratories

The LG Sound Suite as a Modular System

The LG Sound Suite is designed as a flexible building-block system. At its core is the LG H7 Soundbar, announced as the world’s first soundbar supporting Dolby Atmos FlexConnect. Additional wireless components such as LG M7 or LG M5 speakers and the LG W7 subwoofer can be added gradually. This allows configurations ranging from compact two-speaker setups to fully immersive 13.1.7-channel systems, without replacing existing components.

“Together with Dolby, we are bringing acoustic flexibility into every home. By integrating Dolby Atmos FlexConnect into the wireless, modular design of the LG Sound Suite, along with AI-driven tuning, users can tailor their setup to their individual needs and enjoy cinema-quality sound from every seat.”

Lee Jeong-seok, Head of the Audio Business Division of the LG Media Entertainment Solution Company

Integration with LG Televisions

Dolby Atmos FlexConnect is not limited to the soundbar alone. When paired with compatible LG premium TVs, the television itself can act as the system’s processing hub, directly controlling connected wireless speakers. According to the manufacturer, selected LG TV models from the 2025 lineup are expected to gain compatibility via software updates. This positions the LG Sound Suite as a future-proof ecosystem designed to evolve over time.

Automatic Calibration Instead of Manual Setup

One of the central ideas behind the LG Sound Suite is simplifying installation. Rather than requiring manual level matching and delay adjustments, the system analyses the acoustic environment automatically and optimises playback accordingly. The goal is a consistent listening experience across different seating positions, whether watching films, series, live sports, or listening to music. For users without extensive home cinema expertise, this approach significantly lowers the entry barrier to immersive audio.

Market Positioning

The soundbar and wireless home cinema market has grown rapidly, yet many solutions remain limited by fixed configurations. With Dolby Atmos FlexConnect, LG takes a position between traditional soundbars and full AV receiver setups. The emphasis is less on maximum manual control and more on flexibility, scalability, and everyday practicality – qualities that align well with modern living environments.

Price and Availability

No official pricing for the individual LG Sound Suite components has been announced so far. The system is scheduled to be officially presented at CES 2026, taking place from January 6 to January 9, 2026. Market availability is expected later in 2026, depending on region and configuration.

Conclusion

With the LG Sound Suite and Dolby Atmos FlexConnect, LG Electronics and Dolby Laboratories Inc. outline a new approach to immersive home cinema audio. Wireless modularity combined with automatic room adaptation directly addresses real-world living conditions and could make high-quality surround sound more approachable for a wider audience.

Technical Specifications