Bang & Olufsen partners with Scuderia Ferrari

Once again, a partnership with a consumer electronics company with Formula 1 is coming into focus, namely the one that Bang & Olufsen has now concluded with the traditional Italian racing team Scuderia Ferrari. According to Bang & Olufsen, this partnership is valid for the 2023 Formula 1 season.

Story Highlights
  • In the 2023 Formula 1 season, the Bang & Olufsen logo will be emblazoned on the cars of Scuderia Ferrari.

The Danish company Bang & Olufsen has announced a partnership with the Formula 1 racing team Scuderia Ferrari for the 2023 Formula 1 season. This means that the Bang & Olufsen logo will adorn the two red racing cars of Charles Leclerc and Carlos Sainz of the traditional racing team from Maranello this year.

In addition, Bang & Olufsen also refers to a further cooperation between the two companies, whereby the focus is likely to be on the presentation of the Danish systems in the Formula 1 environment.

Magic at the track and experiences in the shops

It seems a bit cryptic how Bang & Olufsen describes this cooperation with Scuderia Ferrari in detail, as they talk about creating first-class Formula 1 fan experiences, which, according to the company, will take place in Scuderia Ferrari’s facilities at the racetracks during Formula 1 Grand Prix races as well as in Bang & Olufsen shops worldwide.

“We are delighted to welcome Bang & Olufsen on board as an official partner. For almost a century, the company has stood for cutting-edge audio technology combined with innovative design. Like Ferrari, Bang & Olufsen is a reference in its field, setting new standards through constant research into materials and style. The two companies have a lot in common, so we have high expectations for this partnership.”

Benedetto Vigna, CEO of Ferrari S.p.A.

From Bang & Olufsen’s point of view, the partnership marks another important milestone for the company and its ambition to bring magical moments to customers worldwide, as mentioned earlier.

“Bang & Olufsen is built on innovation, exceptional craftsmanship and world-class performance, and we are driven by a passion to create magical moments for our customers. The moment you come into contact with our brand, we want that moment to be magical, luxurious and timeless, and we believe Scuderia Ferrari is the perfect partner to create those moments for music and Formula 1 fans alike.”

Kristian Teär, CEO Bang & Olufsen

Getting to the point

Well, even if Bang & Olufsen tries to describe it in more prestigious terms, in the end it is nothing more than an advertising partnership that they have now entered into with Scuderia Ferrari for the 2023 Formula 1 season. The Bang Olufsen logo is now emblazoned on the cars, along with many, many others, and their solutions are presented to the VIPs at the track during the race weekends.

Bang & Olufsen
ManufacturerBang & Olufsen
DistributionBang & Olufsen
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Michael Holzinger

Michael Holzinger, founder and editor-in-chief of HiFi BLOG and, has been working for years as a journalist in the fields of IT, photography, telecommunications and consumer electronics.

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