Aqipa GmbH takes over distribution of AKG Consumer Headphones in Europe
Headphones from the AKG brand for the consumer segment will in future be distributed by the Tyrolean company Aqipa GmbH, as the company from Kundl has now announced. The basis for this is a strategic partnership that has now been entered into with the Harman International Industries group.
- Aqipa GmbH will take over the distribution of AKG consumer headphones in Europe as part of a strategic partnership with Harman International Industries.
It’s a little bit like AKG coming home again, at least you can tell yourself that a little bit, given the partnership that has now been formed between the Tyrolean company Aqipa GmbH and Harman International Industries. This strategic partnership between Aqipa GmbH and Harman International Industries will see AKG Consumer Headphones being managed from Kundl in Tyrol, and indeed throughout Europe.
Aqipa GmbH is now responsible for the distribution of AKG Consumer Headphones in the entire European Union, as well as in the United Kingdom and Switzerland.
Aqipa GmbH responsible for distribution and marketing
Harman International Industries has stated that it intends to drive forward the development of AKG headphones in the future, especially in the consumer segment, in order to fully live up to the image of the traditional brand.
However, the distribution and marketing agendas for the European market are to be outsourced to Aqipa GmbH, which has been a reliable partner for many years and with which the existing cooperation is to be expanded.
Aqipa GmbH will focus on the distribution and marketing of AKG consumer products through all channels, which, as already mentioned, includes the entire European Union, including the UK and Switzerland.
“We are delighted to expand our decades-long partnership with Aqipa by entrusting them with the responsibility for the distribution and marketing of our AKG consumer products in Europe. Their strong presence and established network in the European markets make them the perfect partner for this endeavour. Aqipa’s commitment to high-quality customer service and support is perfectly in line with our goals for AKG headphones.”
Søren Majlund, Senior Director Sales Strategic Partnership EMEA at Harman International
Aqipa GmbH – specialising in the distribution and marketing of high-quality products
Aqipa GmbH, which was founded in 1990, specialises in the distribution and marketing of high-quality products and accessories in the field of consumer electronics. The company claims to offer its customers first-class services in the areas of logistics, distribution, marketing and e-commerce. Aqipa GmbH’s brand portfolio consists of many global top brands in their category as well as fast-growing challenger brands.
With offices throughout Europe and Australia, Aqipa GmbH’s network covers all retail and online channels – from small shops to megastores in a variety of industries such as consumer electronics, telecommunications and fashion.
“We are very proud to have such an iconic brand as AKG in our programme. AKG is a high-quality audio brand with a long history. We have been working with Harman International for many years and have come to know them as an extremely professional and reliable partner. As we are an Austrian company ourselves, it is a fantastic opportunity to promote the growth and market penetration of AKG headphones throughout Europe.”
Christian Trapl, CEO Aqipa GmbH
The new partnership has already been finalised, but it will officially start at the IFA 2024 in Berlin, as Aqipa GmbH and Harman International Industries have stated.
Getting to the point
It was shocking to see how quickly AKG headphones disappeared from stores when the brand was fully acquired by Harman International Industries. It is clear that the company’s focus in the headphones sector was on the JBL brand, which meant that the AKG brand lost importance. This could now change just as quickly, now that Aqipa GmbH has taken over responsibility for the distribution and marketing of AKG consumer headphones for Europe through a strategic partnership with Harman International Industries.
THEME | Audio Reference GmbH new distributor for Magnetar |
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Aqipa GmbH |
Brand | AKG |
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Manufacturer | Harman International Industries |
Distribution | Aqipa GmbH |
More about this manufacturer at HIFI BLOG |