Sound United LLC. – Denon starts direct sales

According to Sound United LLC, their own website has increasingly developed into a platform that appeals to end customers. Therefore, the company wants to offer selected products of the Denon brand in direct sales in the future and to push the website as a brand platform for this task even further.


The last few months have been a great challenge for everyone, according to the company Sound United LLC. in a mailing to retailers. These challenges have had a major impact on the lives of distributors, colleagues and consumers, both professionally and privately, and most importantly, a great dynamic in the digital space, as described by Sound United LLC.

It was found that the Denon brand’s own website was increasingly developing into a platform where end customers were able to engage specifically with the content of the products. In the future, this is to be further promoted and used as a platform for direct sales.

The Denon brand platform is to become a direct point of contact for end customers, whereby selected products will also be sold directly in the future, according to Sound United LLC. From the company’s point of view, this is the next logical step to expand its own product range.

Nevertheless, the company continues to show its commitment to its partners in the specialist trade and guarantees one hundred percent support and cooperation, however this is actually to prove itself in practice when it appears as a new “player” in sales…

They stated that Denon’s brand platform is only a complement and that they will focus on connecting with the community and providing consumers with the right audio solution for their homes. The customer can then decide whether to buy them directly from Sound United LLC. or via further links from specialist retailers.

“For many years, we have worked with our excellent partners to provide consumers with the best sound experiences and will continue to do so for many more years to come. While we remain 100% committed to supporting and working with our partners, a logical next step for our brands is to upgrade our websites to allow fans to buy from us and to provide us with better contact so we can better handle customer complaints. As we operate a branded platform, we have no intention of being aggressive with our product offering at this time and will focus primarily on connecting with our community and providing them with the right audio solution for their homes.”

Bart Muller, President European Commercial Operations for Sound United LLC.

As a first step, denon.com will be launched in the key markets of Germany, France, the UK and the Netherlands, according to Sound United LLC. In future, the aforementioned “Buy Now” and “Where To Buy” selections will be available here, whereby the focus will be on specific product areas. The premium products are to be excluded from purchase on the website in any case, and will continue to be handled via specialist retailers in the future.

It is also interesting to note that Sound United LLC. is talking about promoting targeted leads for premium partners via the “Where To Buy” buttons on denon.com mentioned above…

Getting to the point

The Denon brand platform is to become a direct contact point for end customers, whereby selected products will also be sold directly in the future, according to Sound United LLC. From the company’s point of view, this is the next logical step to expand its own product range.

Manufacturer:Denon Deutschland – A Division of Sound United
Distribution:Denon Deutschland – A Division of Sound United

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