High End 2026 Vienna names Dominique Fils-Aimé as brand ambassador

The High End Society Service GmbH, organizer of the internationally renowned High End audio exhibition, has announced a bold strategic pivot for 2026: the relocation of the show to Vienna and a new brand ambassador to represent its evolving identity. Traditionally held in Munich for over two decades, the event now seeks to root itself in a city long celebrated as a global hub of music and culture. In this context, the selection of Dominique Fils-Aimé as the “face” of High End 2026 underlines a narrative that marries technical mastery with artistic voice.

Key Facts

• Event: High End 2026
• Venue: Austria Center Vienna (ACV), Vienna
• Date: 4–7 June 2026
• Brand Ambassador: Dominique Fils-Aimé, Montréal-based singer
• Theme: “The Power of Music”
• Significance: Leading international B2B platform for high-end audio, drawing exhibitors from ~40 countries

Dominique Fils-Aimé as Brand Ambassador: Why This Choice Matters

A voice that resonates beyond genres

Dominique Fils-Aimé is widely regarded as one of today’s most versatile and emotionally compelling voices. Her work fuses jazz, soul, blues, and Afro-American traditions with contemporary soundscapes, yielding music that is both deeply rooted and forward-looking. In an audio exhibition context, she embodies a bridge between musical expression and acoustic fidelity – a living testament to why high-end reproduction matters.

“With Dominique Fils-Aimé, we have gained an exceptional artist who stands for emotional depth, artistic diversity, and audiophile quality. As brand ambassador of High End 2026, Dominique underlines the international scope of our exhibition, uniting impulses from music, technology, and culture.”

Stefan Dreischärf, Managing Director of High End Society Service GmbH

Cultural legitimacy meets audio identity

By aligning with a respected artist whose work engages with themes of identity, history, and social equity, the High End organizers are signaling that their event is more than a product showcase. It aims to foster dialogues about how music connects to human experience, technology, and culture. Fils-Aimé’s presence suggests that sound reproduction is not just about engineering, but about conveying the emotional truth of a performance.

What audiences may expect

As brand ambassador, Fils-Aimé is expected to attend key events, likely including the opening press conference, curated musical demonstrations, and perhaps panel talks or curated listening sessions. Her involvement ensures that visitors will glimpse not only cutting-edge hardware, but the human core behind recorded sound.

Vienna as the New Stage: Strategic and Symbolic

Technical conditions & venue advantages

After 21 years in Munich, the decision to relocate the exhibition marks a deliberate effort to refresh the show’s physical and conceptual frame. The Austria Center Vienna, having been modernized and equipped with flexible halls and up-to-date infrastructure, offers a more acoustically favorable and adaptable environment for high-end demonstrations. The new venue also enables the show to scale more fluidly, with upgraded logistics and spatial variety.

A city with musical gravitas

Vienna’s global reputation as a city of music – opera, symphonies, chamber music – is not merely symbolic. It offers contextual synergy: attendees enter a cultural milieu where music is part of the social fabric. That resonance amplifies the message of “The Power of Music.” Officials behind the exhibition note that Vienna’s status as a classical and cultural capital makes it a fitting host for a meeting of sound innovators.

International platform reaffirmed

As a key B2B gathering for audio brands, retailers, and technologists, High End Vienna 2026 will continue to serve as a nerve center for product launches, trend spotting, and partnership building. The move to Vienna underscores the organizers’ ambition to reinforce the show’s relevance and reach.

Thematic Focus: “The Power of Music”

What the theme aims to convey

“The Power of Music” is not only a tagline, but a lens through which the 2026 edition intends to frame its programming: the capacity of music to move, to unite, and to transcend technical constraints. In this framing, technology is in service of expressive depth. Exhibitors and presenters are encouraged to explore how gear choices make musical narratives audible, emotionally immediate, and culturally resonant.

Programming implications

Expect a mix of traditional product halls and experiential zones: curated listening sessions, artist-driven performances, panel discussions on music and society, and immersive sound installations. The presence of a music artist as ambassador elevates the probability of cross-disciplinary crossover events – where audio engineers, artists, and audience converge.

Tickets Availability

Details on ticket pricing and registration will be released closer to the event period. Trade and press registrations are anticipated to open in late 2025. The official program, exhibitor list, and side-event schedule will follow.

Conclusion

With the relocation to Vienna and the appointment of Dominique Fils-Aimé, High End Society Service GmbH is positioning itself as more than a tradeshow – it becomes a cultural platform that foregrounds the expressive soul of high-end audio. The choice of ambassador and theme signals a deeper ambition: to reforge ties between technical performance and musical heart. For audiophiles, industry professionals, and music lovers alike, this edition promises a compelling intersection of art, emotion, and engineering.