AuroMasters – Global Streaming Service for Immersive Hi-Res Music

Immersive audio has evolved from a niche technology in cinema to a growing trend in the music industry. With AuroMasters, a new streaming service now enters the global market, positioning itself as the first platform dedicated entirely to immersive Hi-Res audio. Backed by Goer Dynamics B.V., the company behind AURO-3D, this service leverages a unique adaptive streaming technology called AURO-CX, which promises uncompromised sound quality across different devices and network conditions. The aim is to make studio-grade immersive music accessible to a wider audience while introducing a new, fairer business model for both listeners and artists.

Key Facts – AuroMasters

• Global streaming service dedicated to immersive music
• Based on AURO-3D and AURO-CX adaptive streaming
• Hi-Res immersive audio playback up to 24 Bit and 192 kHz
• Works with smartphones, headphones, TVs, and home cinema systems
• No special hardware required – compatible with AURO-3D and Dolby Atmos
• Flexible credit-based model: tracks from € 1,50 to € 2,00
• Launch in Europe, UK, USA, and Japan – more regions to follow
• Supported by international labels and mastering engineers

AURO-CX – Adaptive Streaming in Hi-Res Quality

Unlike conventional streaming platforms that deliver multiple quality tiers, AuroMasters uses the AURO-CX adaptive streaming technology. This system dynamically adjusts data transfer rates to the available bandwidth in real time, while still delivering the full-resolution master. The result is that users always hear the music exactly as intended by the artists – whether connected via high-speed broadband or on the move with fluctuating mobile data coverage.

Seamless Use Without Special Hardware

A key advantage of AuroMasters is that it does not require proprietary equipment. The service runs on standard iOS and Android smartphones, as well as Android TV devices, and works with ordinary headphones. For home users, immersive playback can be experienced on any system supporting AURO-3D or Dolby Atmos, ranging from compact setups to elaborate multi-speaker environments.

Hi-Emotion Audio Across All Setups

The company describes its approach as Hi-Emotion Audio, highlighting the aim to create a three-dimensional listening experience regardless of playback environment. The platform supports everything from basic stereo headphones to full Auro 13.1 systems with three vertical sound layers. Audio quality is maintained at Hi-Res standards of up to 24 Bit and 192 kHz, enabling listeners to enjoy detailed and natural soundscapes across devices.

“Our new adaptive bitrate technology AURO-CX – built on the 20-year legacy of AURO-3D – ensures listeners can enjoy immersive music in the highest possible quality, seamlessly delivered across devices and networks. This is an important step in AURO’s mission to make studio-quality 3D audio accessible worldwide.”

Rudy Van Duppen, CEO of Goer Dynamics B.V.

Industry Support and Content Catalogue

Auro-3D is already established as a reference format among many audio professionals, including Grammy-winning engineers and members of the METalliance. According to Goer Dynamics, AuroMasters will offer the largest catalogue of native Auro-3D content on the market. The target is to surpass 10.000 albums and 100.000 tracks by 2027, each undergoing a strict quality control process to ensure consistent performance.

Business Model – Flexible and Artist-Friendly

Unlike subscription-based services, AuroMasters employs a credit-based pricing model. Users only pay for the music they actually consume, starting from € 1,50 to € 2,00 per title. The company states that this ensures a more equitable distribution of revenue to artists, who benefit directly from the tracks purchased by listeners. This approach is designed to support sustainability in the streaming market while encouraging closer connections between fans and creators.

“With AuroMasters, we’re fulfilling a long-held dream: to bring immersive, studio-quality music directly to listeners everywhere. By combining AURO-3D with the next generation of streaming, we can now finally deliver immersive music the way artists intended—while introducing a business model that brings fans and creators closer together.”

Wilfried Van Baelen, CEO and Founder of AuroMasters

Price and Availability

AuroMasters is available now in Europe, the UK, the USA, and Japan, with further regions to follow. The service can be accessed via apps for iOS, Android, and Android TV. Pricing starts at € 1,50 per title, with albums available from around € 2,00.

Conclusion

With AuroMasters, a new player enters the competitive streaming market by focusing entirely on immersive Hi-Res audio. Through the use of AURO-3D and AURO-CX, the platform promises a consistent and uncompromised listening experience on any device, without the need for special hardware. Combined with a transparent and flexible payment model, AuroMasters may represent an attractive alternative for both audiophiles and artists seeking a more sustainable approach to music streaming.

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