Teufel Store Vienna – Teufel in the heart of the Danube metropolis

Teufel Store Vienna, where fans of the German company can now marvel at the entire product portfolio in the heart of the Danube metropolis since 12 February 2021. Mariahilfer Strasse 119 is the prominent address of the new store.

Actually, Vienna should have had its own Teufel Store long ago, as almost everything was ready for the opening of the Teufel Store Vienna in spring 2020. But then, as we all know, everything changed: the worldwide problems surrounding the Covid-19 pandemic naturally also affected Lautsprecher Teufel GmbH’s plans. The planned opening fell victim to the lockdown.

But now the time has actually come, at a prominent address in the heart of Vienna, the Teufel Store Vienna opened its doors on 12 February 2021.

The Teufel Store Vienna is not only located on the city’s shopping street par excellence, the shop is also just a few metres away from the Westbahnhof railway station, so it couldn’t be more conveniently situated.

The wide range of products from Lautsprecher Teufel GmbH is now available to customers on an area of just under 200 square metres. Once again, a special presentation is used in Vienna, above all a 30 square metre diamond-shaped cinema in the vaulted cellar, where large home cinema systems are ready for demonstration. A specially made walk-in floor window already offers a view from the business premises on the ground floor into the vaulted cellar below and thus into the projection room.

“We are aware that home cinemas do not tend to have this form. However, we can demonstrate effects such as room modes particularly well here and thus advise our customers even better with regard to the correct placement of the speakers.”

Sven Kirchner, General Manager Retail Lautsprecher Teufel GmbH

In the business premises themselves, a 25-metre window front provides a light-flooded, open atmosphere.

A second demonstration room, the so-called Comfort Zone, is also available for product presentations in a particularly relaxed living room ambience.

“We have already overcome many unexpected hurdles in our store openings. Of course, no one can expect such a high hurdle as the Covid 19 pandemic. We made a virtue out of necessity and implemented a few unusual ideas in the store – like the large cinema in diamond form.”

Sven Kirchner, General Manager Retail Lautsprecher Teufel GmbH

As is well known, Lautsprecher Teufel GmbH has been present in Vienna for quite some time, initially counting on a cooperation with the EMI Music Store in the 1st district. This presence actually had a special charm, as it was the world’s smallest Teufel store. In the end, however, this could not meet the demand, so the decision was made to open a new location of their own. After all, the recipe for success of all previous stores had to be implemented in the best possible way in Vienna, and that is personal consultation within the framework of individual demonstration appointments.

These individual screening appointments are of course even more important in times like these. They can be easily booked at, where you can already make your special interests known in order to find everything pre-configured at the actual appointment.

“At a booked appointment, we can offer the best possible advice under optimal hygiene conditions. I can only encourage all interested parties to use this service. Not only in Vienna, but at all our locations.”

Sven Kirchner, General Manager Retail Lautsprecher Teufel GmbH

Getting to the point

Nobody could have expected a pandemic, not even Lautsprecher Teufel GmbH, when the German company began planning and implementing the new Teufel Store Vienna. But now the time has actually come, and the new branch in the heart of the Danube metropolis has been able to open its doors. And even though there was no opening ceremony due to the still tense situation, the focus is now on the concept of individual demonstration appointments after a simple online registration.

Manufacturer:Lautsprecher Teufel GmbH
Distribution:Lautsprecher Teufel GmbH
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Michael Holzinger

Michael Holzinger, founder and editor-in-chief of HiFi BLOG and, has been working for years as a journalist in the fields of IT, photography, telecommunications and consumer electronics.

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