High-end 2025 – Anette Askvik as new brand ambassador

The High End trade fair is clearly the leading trade fair in the audio sector, and the organiser, High End Society Service GmbH, is right to say that it has been a driving force for producers, sellers and consumers of high-quality consumer electronics for over four decades. Of course, the organisers also want to do justice to this task with High-end 2025, which will be held under the motto Passion for music and for which they have been able to attract a very special brand ambassador, Anette Askvik.

The versatile exceptional artist will be the face of the renowned specialist trade fair, which will take place at the M.O.C. Munich from 15 to 18 May 2025 and will once again be the meeting place for the entire professional world over four days, according to the organisers of High-end 2025.

Return to proven marketing strategy

Interestingly, High End Society Service GmbH refrained from naming a dedicated brand ambassador last year and thus from relying on a testimonial for High End 2024. Instead, the company was content to enter into an exclusive partnership with Leslie Mandoki and his band Mandoki Soulmates – sempre-audio.at reported. Now, however, the company is returning to its tried-and-tested marketing strategy for the trade fair in 2025.

“We made a conscious decision not to have a testimonial in 2024. We used the break to reflect on our concept and incorporate new ideas. Getting to the point, we are proud to have Anette Askvik as our brand ambassador and look forward to continuing the series with her. Her art, which combines emotionality and technical precision, perfectly reflects our values. She epitomises the passion with which we drive audio technology forward and which she expresses with her music.”

Stefan Dreischärf, Managing Director of High End Society Service GmbH

Music that takes listeners on emotional journeys…

True to the motto of High End 2025 Passion for music, Anette Askvik can take listeners on an emotional journey with her work, she stands for almost hypnotic music, whereby her powerful voice is of course the focus of the profound compositions, according to the High End Society Service GmbH’s reasoning for choosing the Norwegian artist in particular.

One reason was, of course, that the recording quality of her albums is always of the utmost importance to Anette Askvik and that she makes sure that they can be offered in a wide variety of formats, from audio CD to Hi-res audio and vinyl.

“I am delighted to be part of High-end 2025. Music connects us in a way that words often cannot. I am thrilled to be able to share this passion with an audience that appreciates sonic perfection as much as I do.”

Anette Askvik

Incidentally, the Norwegian artist is the second from the Scandinavian country that High End Society Service GmbH has been able to win as a testimonial for its trade fair. Remember, Kari Bremnes was already the brand ambassador for the High-end 2018 trade fair in 2018.

Demonstration of immersive 3D audio in cooperation with Kii Audio

As part of the trade fair, you will of course have the opportunity to experience Anette Askvik in exclusive presentations. According to High End Society Service GmbH, the dates will be announced in good time in advance.

It is also certain that the Norwegian artist will present selected pieces in immersive 3D audio in a specially equipped studio at High-End 2025, in collaboration with Kii Audio.

When and where? The facts

High-end 2025 will take place from 15 to 18 May 2025 at the M.O.C. Munich, Lilienthalallee 40, D-80939 Munich, with the event being reserved for trade visitors only on Thursday 15 and Friday 16 May 2025 from 10:00 to 18:00. On Saturday 17 and Sunday 18 May 2025, the trade fair will be open to all visitors from 10:00 to 18:00 on Saturday and from 10:00 to 16:00 on Sunday.

A 2-day B2B ticket costs € 30,-, a 4-day B2B ticket costs € 49,- For end customers, the price for a day ticket is € 10,-.

Getting to the point

It is extremely gratifying that High End Society Service GmbH has once again decided to rely on a testimonial for High End 2025 in Munich, and the decision to engage the Norwegian singer Anette Askvik as a brand ambassador for the trade fair under the motto Passion for music was exactly the right one. Not only does Anette Askvik’s work exemplify the emotions that music can convey, but her albums are often regarded as prime examples of outstanding recordings.