For years, one area of consumer electronics has been regarded as an extremely lucrative business field that is often not perceived by the general public, namely the area of so-called automotive solutions. Leading manufacturers in the field of consumer electronics cooperate with various vehicle manufacturers to jointly develop customised audio systems. This area has long played a very important role for some manufacturers, and is even considered one of the segments with the highest turnover; after all, it is often a matter of more than impressive unit numbers.
However, this does not only apply to vehicles in the lower and medium price range, but also to the premium segment. Here in particular, a partnership in the field of car entertainment systems allows both to profit directly from the prestige of the other.
This should also apply to the partnership between the high-end hi-fi manufacturer McIntosh Laboratory Inc. and the Jeep brand of Fiat Chrysler Automobiles, which is now attracting attention with a new solution.
Already last year, McIntosh Laboratory Inc. and Jeep presented a first joint project, namely the Jeep Grand Wagoneer Concept with an integrated audio system by McIntosh Laboratory Inc. Now, the new McIntosh MX950 entertainment system is announced, which will be found for the first time in the new Jeep Grand Cherokee L of 2021.
The all-new 2021 Jeep Grand Cherokee L debuts with the auto industry’s only sound system equipped by luxury home audio legend McIntosh Laboratory, Inc, they said. The McIntosh MX950 entertainment system will be available in the Overland and Summit models, and was standard equipment on the Summit Reserve model, they added.
The collaboration between McIntosh Laboratory Inc. and the Jeep brand is, the two companies agree, a “match made in America.” But this new partnership did not come about overnight.
Four years ago, engineers from both companies began working together on the aforementioned Jeep Grand Wagoneer concept vehicle, which was unveiled last September. Now, with the Jeep Grand Cherokee L, customers will soon be able to experience what it’s like to have a McIntosh entertainment system with them on the road. It is believed to offer “Legendary Performance in Motion”.
It is interesting to note that McIntosh Laboratory Inc. was already active in the field of car audio some time ago, although this was a few years ago. In the 1990s, McIntosh Laboratory Inc. was involved with both OEM and aftermarket equipment. In the new millennium, McIntosh developed custom solutions for Harley Davidson special editions and the 100th anniversary edition of the Ford GT
But the McIntosh MX950 entertainment system for the Jeep Grand Cherokee L, he said, will take sound quality to the next level, much like the Jeep Grand Cherokee. It will set a new bar for sport utility vehicles as a whole.
“We know that customers don’t just want great sound. They want a complete sensory experience. And that’s why it was so important that we left no stone unturned to deliver a true McIntosh Entertainment System for the Jeep Grand Cherokee L. We’re excited to bring our brand to a whole new group of people who may have never experienced McIntosh before.”Charlie Randall, Präsident von McIntosh Laboratory, Inc.
The McIntosh MX950 entertainment system is equipped with 19 speakers in twelve optimal positions to ensure precise sound throughout the vehicle interior. A 17-channel amplifier delivers up to 950 watts of power. The system features an LD/HP speaker design to reduce distortion and McIntosh Power Guard Technology for clarity at very high volumes. The latest material technologies have been used to make the components lighter yet stronger, so the speakers respond more quickly and deliver contemporary sound reproduction. The occupants are enveloped, the US promises, by a massive sweet spot to hear music without colouration, just as the artist intended.
The system, of course, includes McIntosh’s various signature styling elements, such as the fluted metal control knobs and the backlit logo with McIntosh’s signature blue on the door speaker grilles to accent the car’s interior lighting. And the McIntosh “Mc” logo is also emblazoned on the Jeep Grand Cherokee L’s subwoofer grille, as it appears in McIntosh Monogrammed Heatsinks.
The 2021 Jeep Grand Cherokee L with the McIntosh MX950 Entertainment System is expected to be delivered in the second quarter of 2021.
Getting to the point…
McIntosh Laboratory Inc. is convinced that the McIntosh MX950 Entertainment System in the Jeep Grand Cherokee L is a car entertainment system that sets new standards in the field of sport utility vehicles. Indeed, with 19 loudspeaker systems in the vehicle interior, a 17-channel amplifier with 950 watts of power, and of course with all the features that are synonymous with McIntosh, such as elegant metal rotary encoders, blue display including VU meter, blue backlit loudspeaker covers, it is probably not only enthusiasts of the brand who will be won over.